‘I’m a Barbie Girl, in a changing world’ Brand value of top 25 toy brands totals US$9.4 billion, almost half from Lego Lego is the most valuable toy brand and the second most powerful brand globally My Little Pony is the fastest growing toy brand this year with a 40% […]

Here’s where different messages, themes, tones, etc. need to be nuanced to get the balance right. You’re looking to use digital marketing, for example, to persuade a buyer to try something from you which they’ve never tried before. Equate this to driving past a shop window looking at a gadget […]

If you’re looking to use an internet site to market your brand and products, great! Your website is the destination and there are many ways to get there. Imagine you’re organising a London medical event/conference/exhibition. Some people will take a bike or walk (organic transport). Others take the bus, cab […]

The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more. Why is digital marketing so important? Because it is not only a rapidly growing force in the current […]